We are a marketing services agency specialising in marketing planning, marketing research and communications. The agency particularly specialises in the interface between market research and strategic marketing. Through its network of practitioner and academic associates, Baines Associates also specialises in evaluating the knowledge base in a given area of marketing theory and its application in practice. In particular, we focus on the following areas:
especially market segmentation and positioning.
especially satrategic development research through qualitative research and communications effectiveness testing through survey research.
Public relations planning:
especially for the public sector, central and local government organisations.
especially operational and strategic marketing plan development.
Marketing training and coaching:
particularly at manager/senior manager level across a variety of marketing thematic areas.
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