Marketing dynamics

We are a marketing services agency specialising in marketing planning, marketing research and communications. The agency particularly specialises in the interface between market research and strategic marketing. Through its network of practitioner and academic associates, Baines Associates also specialises in evaluating the knowledge base in a given area of marketing theory and its application in practice. In particular, we focus on the following areas:

Market research projects:

especially market segmentation and positioning.
Marketing communications:
especially satrategic development research through qualitative research and communications effectiveness testing through survey research.
Public relations planning:
especially for the public sector, central and local government organisations.
Marketing planning:
especially operational and strategic marketing plan development.
Marketing training and coaching:
particularly at manager/senior manager level across a variety of marketing thematic areas.

Case studies

Undertaking the market analysis and understanding customer requirements in the residential combined heat and power market.

Identifying what features customers would desire in a new service.

Evaluating a set of concepts for a winning sales promotion pitch for a major multinational.

Understanding how to build brand and loyalty amongst a fan-base.

Books

Paul Baines is co-author and co-editor of numerous books on Marketing and Political Marketing topics. Click here to find out more or purchase.

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