About us
Baines Associates Limited is a strategic marketing and marketing research consultancy firm. The company works with a range of academic and industry consultants to provide marketing solutions to companies and organisations in need of strategic marketing consultancy and training / development.
tel. +44 (0) 7977 178869 email. info@bainesassociates.co.uk
Presentations
Paul Baines has presented extensively on the topics of political marketing and marketing in higher education at a variety of marketing and corporate communications conferences. See further details for some of his presentations below (If you would like copies of any of the presentations please contact us):
Guest speaker, “Market segmentation and positioning in political markets”, Research Seminar Series, University of Hull , 21st February 2008.
- Guest Speaker, “The future of marketing”, Cyprus Institute of Marketing, 29th February 2012, Nicosia, Cyprus.
- “Political marketing: theory and practice”, South Bank University Seminar Series, 10th May 2011, London, United Kingdom.
Guest speaker, “Pinpointing Political and Commercial PR - Similarities and Differences”, Corporate Communications Conference, 12th February 2008, Johannesburg , South Africa.
Guest speaker, “What Can Commercial PR Learn from Political PR?”, International Public Relations Association, 12th November 2007, London : Waldorf Hotel.
Guest speaker, “How do Universities really differentiate themselves: marketing strategy in higher education”, CASE European Conference, 29th August 2007, Edinburgh , Scotland : Herriot Watt University.
Guest speaker, “Market segmentation and positioning in political markets”, Research Seminar Series, University of Hull ,
21st February 2008.
Guest speaker, “Pinpointing Political and Commercial PR - Similarities and Differences”, Corporate Communications Conference, 12th February 2008, Johannesburg , South Africa.
Guest speaker, “What Can Commercial PR Learn from Political PR”, International Public Relations Association, 12th November 2007, London : Waldorf Hotel.
Guest speaker, “How do Universities really differentiate themselves: marketing strategy in higher education”, CASE European Conference, 29th August 2007, Edinburgh , Scotland : Herriot Watt University.
Guest keynote speaker, “Globalisation and International Marketing: A Happy Couple”, Malaysia : KUTPM, 14th September 2004.
Guest speaker on political marketing, Budapest School of Communication - 2 day conference on political marketing, Budapest , Hungary , 7-8th May 2004.
Keynote speaker, one day seminar for middle and senior managers on “Public opinion: why your company should understand it!”, KDU College Management Development Centre, Kuala Lumpur , Malaysia , 11th December 2003.
Guest speaker on political marketing, Turkish Advertising Association/Turkish Advertising Federation - One day conference on Political Marketing and the Turkish General Election, Conrad Hotel, Istanbul , Turkey , 14th October 2002.
Lectures on International Marketing and Persuasion in Broadcast Advertising at Arcada Polytechnic, Helsinki, Finland 17-23rd April 2001.
Lecture on Marketing Politics at North London Chartered Institute of Marketing , London , UK , 21st May 2001.
“Marketing Research in Political Markets”, Research Seminar Series, University of Strathclyde , September, 1999.
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