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GOVERNMENT SUBSIDIES / BILLING

Welcome to Baines Associates

Marketing Specialists

Marketing planning, marketing research and communications, specialising in the interface between market research and strategic marketing.

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Marketing Dynamics

Baines Associates Limited is a strategic marketing, executive development and marketing research consultancy firm. The company works with a range of academic and industry consultants to provide marketing solutions to companies and organisations in need of strategic marketing research and consultancy, and executive training / development solutions to companies and organisations.

Case Studies

Marketing advisory work across sectors and disciplines

Paul Baines and colleagues have worked for a variety of large, medium and small clients in the private, public and charitable sectors over the last 20 or so years. A brief selection of these clients are included in the following short case studies.

Executive Development

Strategic Marketing Education for Senior & Executive Audiences

We design and deliver executive-level marketing education for universities and business schools worldwide, combining academic rigour with real-world commercial insight.

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Industrial Leadership

Senior Marketing Coaching for Industrial Organisations

We provide executive-level marketing coaching for senior leaders in large industrial organisations, supporting performance measurement, strategic decision-making & leadership development.

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Awarding Bodies

Strategic Marketing for Professional & Awarding Organisations

We support awarding and professional bodies with senior-level marketing development, helping shape corporate strategy, organisational structure and long-term planning.

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Public Sector Research

Evidence-Led Marketing Insight for Government & Public Bodies

We conduct scoping and research studies for government departments, providing robust evidence and insight to inform communication strategy and behavioural interventions.

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Technology Start-ups

Market Research & Insight for Emerging Technology Businesses

We help technology start-ups understand markets, customers and investors through rigorous research that informs product development and commercial strategy.

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Aviation Start-Ups

Market Insight & Positioning for Premium Service Propositions

We help start-up service businesses define markets, understand customer expectations and develop clear positioning strategies to support successful launch and growth.

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Political Branding Consultancy

Brand Positioning & Voter Insight for UK Political Organisations

We supported a UK political party’s rebrand by identifying distinctive brand positioning attributes and strategic messaging through polling and real-time experience research.

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Strategic Marketing

Our principal area of operation is in the provision of strategic marketing consultancy, market research consultancy and executive marketing training and development, for the education sector, for not-for-profit, governmental and non-governmental organisations, and for the private sector. Whether it’s the development of a marketing or corporate plan, the planning, design and execution of a market research campaign, the development of an online higher education course, or the development of an integrated communications plan, or the design and execution of a marketing training and development intervention, Baines Associates is here to help.

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Advisory Services

Our advisory work covers a wide range of marketing activity

Providing strategic insight through consultancy, research, corporate speaking and senior advisory roles:

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Consultancy

Strategic consultancy supporting organisations through change, growth and repositioning, offering clear, independent advice grounded in evidence and best practice.

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Corporate speaking

Paul delivers tailored corporate talks combining strategic insight, research-led thinking and practical experience to inform, challenge and engage senior business audiences.

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Market Research

Specialist market research designed to support strategic decisions, combining qualitative insight and robust analysis to explore audiences, markets and complex issues.

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Non-executive roles

Paul contributes independent, board-level insight as a non-executive director, supporting governance, strategy and long-term organisational decision-making outcomes.

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Speaker/media requests

Available for media commentary, expert interviews and conference appearances, offering informed, authoritative perspectives on marketing, strategy and public affairs issues.

Our Team

Expertise at Baines Associates

Bringing together senior academics and practitioners working at the intersection of research, strategy and real-world application.

Paul Baines

Paul Baines

Director of Baines Associates

Paul Baines is Professor of Political Marketing at the University of Leicester and a Visiting Professor at Cranfield University. His research examines the application of market research and strategic marketing within political and organisational settings. He has published extensively on these topics and advises public and private sector organisations.

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Ning Baines

Ning Baines

Associate of Baines Associates

Ning Baines is an Associate of Baines Associates and Senior Lecturer in Marketing at De Montfort University. Her background spans marketing, innovation and business development across higher education, financial services and international cultural organisations. She has held senior roles in both the UK and overseas.

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Nigel Jones

Nigel Jones

Associate of Baines Associates

Nigel Jones is an Associate of Baines Associates. Further details of his professional background and areas of expertise will be published here shortly.

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Nicholas O’Shaughnessy

Nicholas O’Shaughnessy

Associate of Baines Associates

Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London, and Visiting Professor at King’s College London. His work focuses on political marketing, persuasion and propaganda, and he is the author of influential books and journal articles in these fields. He has undertaken specialist research projects for government bodies in the UK and overseas.

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